Bilingual Biz
With Japan’s aging and shrinking population, expanding overseas is one of the most effective ways for companies to survive. However, many business owners may not know where to start when they think of expanding overseas. If they proceed with overseas expansion without knowing what to do, they may not only waste resources and fail to […]
When doing business in the U.S., one of the essential items is “Web Advertisement Management”. In recent years, many foreign companies (outside of the U.S.) have expanded into the U.S., and an increasing number of Japanese companies are riding this wave to do business in the U.S. How can Japanese companies generate sales that are […]
According to the “Survey of Japanese Companies Operating Overseas” released by the Ministry of Foreign Affairs of Japan, the total number of Japanese companies operating overseas as of October 1, 2009 (number of offices) was 75,531, up 3 This is an increase of 3,711 bases (approximately 5.2%) over the previous year. The number of “global […]
The market size of cross-border e-commerce (EC) is expanding year by year, driven by the global spread of smartphones and travel restrictions due to the coronavirus. In the background, there is probably the influence of “globalization,” which increases the mobility of people, goods, and money. According to one survey (*1), as of April 2022, there […]
Before aiming to expand exports to overseas markets, many people say, “I want to do some test marketing first to see what kind of products are in demand in the destination countries. On the other hand, there are also many people who, once they actually begin to consider it, “don’t know what method is best […]
What is Marketing? Marketing is “the strategy, structure, and process of creating value that customers want. According to the American Marketing Association’s definition (2007), “Marketing is an activity, a set of institutions, and a process for creating, communicating, delivering, and exchanging offerings that are valuable to customers, clients, partners, and society as a whole. It […]
With the development of online infrastructure and lower costs around the world, the amount of time people spend on the Internet is increasing dramatically. SNS and social media account for a large percentage of this increase. Currently, more than 4.1 billion people around the world use social media every month, and an astonishing 15% of […]
In this age when anyone can easily open an online store, more and more people are opening online stores not only for the domestic market, but also for the overseas market. Many people who are currently opening online stores for the domestic market may be interested in opening online stores targeting overseas markets. In this […]