When doing business in the U.S., one of the essential items is “Web Advertisement Management”.
In recent years, many foreign companies (outside of the U.S.) have expanded into the U.S., and an increasing number of Japanese companies are riding this wave to do business in the U.S.
How can Japanese companies generate sales that are on par with both domestic and foreign companies in the U.S.?
The answer is to successfully manage “Web Advertisement Management”.
This article will show you how to effectively manage your web advertising in the U.S.
Managing Web Advertising in the U.S.
The reason why “Web Ad Operations “ is important for growing your business in the U.S. is that the Internet is a very effective medium in the U.S., with a significant penetration rate of over 90% of the population using the Internet.
Among these, the online shipping market has grown remarkably due to the closure or shutdown of physical stores as a result of the new coronavirus.
Although life has returned to normal in the U.S., the online shopping market continues to grow and is expected to continue to do so in the future.
Top 3 Web Advertising in the U.S.
The three major advertisements that you should especially keep in mind when conducting “web ad operations” in the U.S. are “Google,” “Facebook,” and “Amazon.
In order to sell products and services in the U.S. across borders and cultural differences, an effective digital advertising strategy is essential. However, it is also true that advertising operations in the U.S. differ in many respects from those in Japan, making the operational hurdles higher. Biz in the U.S.A. […!]
In the case of the U.S., it is “Google,” “Facebook,” and “Amazon,” but in Japan, in addition to these, there is “Yahoo!
In Japan, advertising on “LINE” is particularly popular, but the number of people using “LINE” in the U.S. is very small, so it should not be considered when conducting web advertising operations in the U.S.
This alone is enough to make you realize how different WEB AD MANAGEMENT is between Japan and the U.S.**.
Managing your Own Online Advertising
- Select the media and type of web advertising
- Calculate the budget for the effectiveness of the web advertising.
- Create the necessary materials and copy for the web ad. 4.
- Submit the advertisement
- Analyze and improve the web-based advertisement while it is being posted on the site
- Analyze the effectiveness of the advertisement after it has been posted and make improvements as necessary
The above steps are necessary to categorize the “web advertising operation” in simple terms.
In order to operate these, “campaign managers,” “copywriters,” and “graphic designers” are required.
If you have professionals in each of these positions in your company, it may not be such a difficult task.
However, in the case of many Japanese companies, one person may be in charge of all the work, or several people may be working on one side in addition to their normal duties.
Challenges for Japanese Companies Operating Online Advertising in the U.S.
Even if a Japanese company actually wants to do “web advertising management” in the US, there will be a mountain of issues and problems to overcome.
- Not fluent in English
- Not understanding American culture
- Not being able to grasp the local trends.
- Lack of a specialized team to manage web advertising or lack of know-how.
- Lack of personnel who can manage web advertising in the U.S. market
Unfortunately, even if you conduct your web advertising in exactly the same way as you do in Japan, you may not be able to expect the same results in the U.S. because the Japanese and U.S. markets are different.
Creative, target media, etc. are often different from those in Japan.
More people use Instagram and LINE than Facebook as mainstream social media in Japan in recent years, and when managing advertisements, we often hear people say, “I’ll use Facebook when I can find the time to work on it. When managing advertisements, we often hear people say, “If I can find the time to work on Facebook, I’ll do it first.
As we mentioned earlier, Facebook is one of the three major advertising platforms in the United States.
Facebook advertising is a very important part of marketing your business in the US. You can run your own campaigns, but if you want to increase the effectiveness of your campaigns, we recommend outsourcing your ad management. In this article, we will discuss Facebook advertising in the U.S.
It is difficult to believe that the trends in Japan will be the same in the U.S. and that it will lead to effective profits when you do “web ad management “.
So, how can Japanese companies successfully conduct web advertising management in the U.S.?
- Hire a marketing agency
- Train or hire your own staff to manage your ads.
- Ask a local online assistant for support.
The above items may apply to your company.
Asking a marketing agency requires a huge amount of money, and training or hiring new staff in-house is risky.
This is where “online assistants” come into play.
Online Assistants to Support your Ad Operations
The best way to do this is to make good use of “online assistants,” which are now becoming mainstream in the U.S., and have a bilingual person living locally provide support for **”web ad operations.
- You want to manage your own ads, but lack the knowledge or human resources to do so.
- You would like to have the support of an experienced person who is familiar with American advertising operations.
- We are creating strategies and ad creatives in-house, but we do not have the human resources to manage and report on them.
- We can do operations and reporting, but we do not have designers who can create creative, etc.
The “Online Assistant” will be the best partner for Japanese companies that have such problems.
By outsourcing your business to an online assistant, you will be able to receive support for items of business that are lacking in your company while keeping costs down.
Summary
In this article, we have provided information on how to start “Web Advertisement Management ” in the United States in an efficient manner.
In the U.S. as in Japan, WEB AD MANAGEMENT is one of the most effective ways to accelerate your business.
If you are not able to manage it on your own, get the support of our experienced online assistants and make your WEB AD MANAGEMENT* in the U.S. a success!